I have been using the same brand of toothpaste for my whole life. I love it. It makes my teeth feel clean and my breath fresh. It is just the right kind of mint and provides the perfect level of teeth cleaning frothiness while I brush.
I have stuck with the same brand and upgraded to different “new and improved” variations within the same brand when one would appeal to me (and as I got older and was the one paying for it). I went through all the developments; paste, gel, cool mint, baking soda, tartar control, and finally my favourite extra whitening. Oh the joy when that little innovation entered my life!
I like taking care of my teeth. I smile a LOT. I want to be an old woman with a great and happy, healthy, smile. So, I prided myself on getting the best for myself and for my family.
I am not big into make-up and all that goes along with it, but I fell for whitening toothpaste – brush, paste and flosser.
So, imagine my chagrin upon learning that my toothpaste is among the worst offenders from an environmental and health perspective. The very product I was so enamoured with is loaded with microbeads!
Do you know what microbeads are?
Microbeads are invasive little specs of plastic that are showing up in places they should not be. They are in so many cosmetics that it is easier to list the products they are NOT in than to name the ones they have invaded. It is pervasive. It is terrible.
Would you voluntarily give your kids plastic to swallow?
Would you choose to eat a healthy meal of baked, plastic microbead infused fish?
Of course not!
Do you think that rubbing your body with plastic makes it cleaner or worse do you think you need microbeads to have a good complexion?
I, for one, am horrified at the lengths we humans seem to be willing to go for the sake of some arbitrarily conjured beauty standard.
I feel betrayed.
I miss my favourite toothpaste.
We immediately threw out the offending brand and vowed never to use it again.
Then we had our teeth cleaned at our Dentist’s Office.
I bet you know where this is going …
You know those little tubes of toothpaste the Dental Hygienist hands you – along with a new toothbrush and a teeny travel sized floss – as she tells you you have no cavities, but you should floss more (even though you floss all the time. Seriously. Is there some kind of Dental Hygienist pact wherein it is written that they have to bring up the flossing at every, single appointment? I really want to know, but I digress .. where was I? Right! Dentist gifts!)? Yes the teeny tube of National Brand name toothpaste.. you know the one, right? Well it was the very same offending brand we had sworn off.
We had to ask.
Why is this brand being handed out? Are you concerned about the microbeads? How can we avoid them?
Now, you need to know that we happen to have a lovely Dentist and a fantastic Dental Hygienist. We asked our questions out of true curiosity and not at all with righteous indignation*. We intended to strike up a conversation about our concern not because our concerns are more important than anyone else’s, but because our concerns were (and are) very real and though in this case they are very much our concerns, they really ought to be your concerns too.
We had a good chat about it and the conclusion was they are in “everything” and you “can’t avoid them”. How scary is that?
I’ll tell you how scary. PFOA scary. That’s how scary.
You don’t know me well enough to know all my stories yet, but we here at Chez Peady are pretty savvy when it comes to the environment and we try our best to not make the planet – you know, the ONE place we have to call home – worse off by living our lives with nary a concern for our fellow humans, the water, the wind and the woods. Sometimes that means we need to take a stand.
And stand we did.
We went on the hunt for a toothpaste that had fluoride, but did not contain microbeads.
This was not as simple as walking into our corner drug store and simply selecting the competing National Brand. Oh, no, no. I won’t try to convince you, but suffice it to say that most of the alternatives also have microbeads.
We settled on a natural (and there’s a branded word that gets tossed around like a hot potato!) brand that doesn’t have microbeads. We purchased two – one for the kids, one for us – and went on our merry way.
And we brushed.
And it tasted weird.
And it didn’t froth.
And it wasn’t minty fresh.
And my teeth didn’t feel clean.
And all I wanted to do was grab my old whitening brand and use it so I could have the fresh from the Dentist feeling I had come to expect from my toothpaste.
It was terrible.
There was no going back though. My health and health of my children is too important.
We continued to use the natural brand of toothpaste and we survived. I have since found one that suits me better, though it will never be the same as what I was using, and we keep our eyes peeled for changes in the toothpaste aisle at the pharmacy.
There is good news on the horizon though. We have a new Prime Minister who is making a point of getting Canada’s good reputation as a world leader – in matters of the environment and otherwise – back to the standard we, as a country, would expect.
We have a Minister of the Environment & Climate Change. Her name is Minister Catherine McKenna and she is one of 30 smart, capable, forward thinking Cabinet Ministers (50% of whom are women – “Because it’s 2015.” – Oh that just never gets old!), who are charged with the task of getting Canada back on track. This is so logical and amazing to me that even a full day (almost 2, now) after all the oaths were taken I am still emotional about it all.
I am so hopeful that we will see the real change we have been hearing so much about and that we will begin to see an action plan take shape. One that is designed to keep our environment healthy and our children safe.
No, not from big scary monsters and men with pointy teeth, but from itty-bitty, minuscule, invasive, pervasive and utterly unnecessary pieces of plastic.
Wouldn’t that be amazing?
Yes. Yes it would.
I really hope you do.
*A crucial life skill, by the way. There’s a whole post in those two words, actually. Another day!
(Ramona Quimby is a beloved character from the talented mind of Beverly Cleary and she is, quite frankly, near and dear to my heart. We are kindred spirits!)